Churn stopped and revenue back to pre-crisis level

What was not working

General purpose assistants arrived and a part of the audience left within weeks. Revenue fell month after month, and the team was shipping features nobody had asked for.

What we did

1. 01Interviewed the accounts that stayed and found the one job they kept paying for, which was bulk product descriptions in a brand voice.
2. 02Rebuilt onboarding around that job, so a new account reaches a usable result on the first day.
3. 03Cancelled the roadmap items that competed with general assistants and shipped brand voice controls instead.
4. 04Set up a weekly churn report by cohort, so a bad week is visible while it can still be answered.

Published with written permission from the client, who asked not to be named. That is why the business is described by industry and location rather than by its name, and why every number here carries the system it came from.