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Build

An app, when a website will not do

Half the apps we are asked to build should be a mobile web page. We say that in the first call, before anyone has spent money.

Get a free build planFrom $32,000

We will tell you if you do not need an app

§ 01 / 06The problem

Built, shipped, never opened again

An app that people install once and forget is worse than no app: it carries maintenance, store reviews, and an update treadmill for nothing.

Businesses with a repeat-use case: booking, field work, loyalty, or internal tools.

  • The main use is something customers do a few times a year
  • The app duplicates the website with fewer features
  • Nobody has written down what a returning user comes back to do

§ 02 / 06What you get

What is included

Use-case test
Whether an app is the right answer at all

Part of the free build plan, not a paid engagement.

Platforms
iOS and Android from one codebase

React Native.

Store release
Submission, review handling, and store listing
Analytics
Retention and repeat use, not install counts
Updates
Over-the-air where the stores allow it

Not sure which parts you need? Take the free build plan and we will tell you which to skip.

§ 03 / 06Timeline

How the work is sequenced

Each stage ends with something you can check. If a stage cannot end that way, it is scoped wrong and we re-cut it.

  1. 01

    Build plan · 30 minutes

    We test whether the use case repeats often enough to need an app.

  2. 02

    Discovery · 3 working days

    Screens, data, and the one action a returning user opens the app to do.

  3. 03

    First release · 6 to 9 weeks

    A narrow app that does the repeat action well, in the stores.

  4. 04

    Retention work · Ongoing

    We measure what brings people back and cut what does not.

§ 04 / 06Commitments

What we hold ourselves to

1Codebase for both platformsReact Native
6-9 wkTo a store releaseTypical first version
Day 30Retention is the metric we reportNot installs

§ 05 / 06Price

Starts at $32,000

Number of screens, offline requirements, and payment or booking integrations.

Estimate my project

§ 01 / 01Questions

Before you ask us

Do we really need an app?

Often not. If your customers act a few times a year, a fast mobile site wins on cost and on reach. We answer this before you commit to anything.

Who owns the developer accounts?

You do. The apps are published under your company account, not ours, so nothing depends on our relationship continuing.

Solutions

Read on the topic

Cases will appear here as clients clear the numbers for publication. We would rather show nothing than show something invented.

Start with the plan, not with a quote

Thirty minutes on mobile apps. You keep the written order of work either way.

Get a free build plan

Free, 30 minutes, no slide deck.