Grow
Spend measured in booked calls
Impressions and clicks are inputs, not results. We report cost per booked call and cost per closed deal, because those are the numbers you pay salaries from.
We report cost per booked call, not impressions
§ 01 / 06The problem
The dashboard is green. The pipeline is not.
Click-through rate is up, cost per click is down, and the sales team has not noticed a difference. The metrics improved; the business did not.
Businesses buying traffic without a clear line from spend to revenue.
- Reporting stops at the click and starts again at the invoice
- The best-performing campaign has never been tied to a closed deal
- Leads are judged by volume because quality is not measured
§ 02 / 06What you get
What is included
- Channels
- Google, Meta, and where relevant TikTok and LinkedIn
- Server-side tracking
- Conversions sent from our server, deduplicated
Survives browser tracking limits and ad blockers.
- Landing pages
- Built for the ad that sent the visitor, not generic
- Reporting
- Cost per booked call and per closed deal, weekly
- Consent
- Google Consent Mode v2, tags held until the visitor agrees
Not sure which parts you need? Take the free build plan and we will tell you which to skip.
§ 03 / 06Timeline
How the work is sequenced
Each stage ends with something you can check. If a stage cannot end that way, it is scoped wrong and we re-cut it.
- 01
Build plan · 30 minutes
We look at current spend and what it can and cannot be traced to.
- 02
Measurement first · 1 to 2 weeks
Tracking and attribution before a dollar of new spend. Otherwise results cannot be read.
- 03
First campaigns · 2 weeks
Narrow targeting, honest budget, pages built for each ad.
- 04
Weekly cycles · Ongoing
Cut what does not produce booked calls. Widen what does.
§ 04 / 06Commitments
What we hold ourselves to
§ 05 / 06Price
Starts at $4,500
Per month, plus ad spend. Number of channels and how many landing pages we build.
§ 01 / 01Questions
Before you ask us
Can you work with our existing ad accounts?
Yes, and you keep ownership of them. We are added as users, not as owners. History stays with you if we stop working together.
How long before we see results?
Measurement takes one to two weeks and campaigns produce readable data in two to four. Anyone promising results in the first week is describing clicks, not deals.
Industries
Solutions
Read on the topic
Start with the plan, not with a quote
Thirty minutes on growth and traffic. You keep the written order of work either way.
Free, 30 minutes, no slide deck.