Solution
One set of numbers everyone agrees on
Marketing counts leads, sales counts deals, finance counts invoices, and the three never match. The argument is about definitions, not data.
Server-side conversions, deduplicated
§ 01 / 05Sounds familiar?
If two of these are true, this page is for you
- Three departments report three different totals
- Reporting stops at the click and resumes at the invoice
- Nobody trusts the dashboard enough to act on it
- Browser tracking limits have quietly broken attribution
§ 02 / 05The approach
What changes, in order
- Agree definitions
- What a lead is, written down and used everywhere
- Track server-side
- Conversions sent from our server with deduplication
Survives ad blockers and browser tracking limits.
- Respect consent
- Consent Mode v2, tags held until the visitor agrees
- Join the chain
- Click to enquiry to deal to invoice, on one record
- Report weekly
- Cost per booked call and per closed deal
§ 03 / 05Commitments
Measured, not promised
§ 01 / 01Questions
Before you ask us
Why does server-side tracking matter?
Browser tracking is increasingly blocked, so browser-only numbers undercount and the gap is not evenly spread. Sending conversions from the server makes the comparison between channels honest again.
Does this conflict with privacy rules?
No, when it is built correctly. Marketing tags stay off until the visitor agrees, refusal is as easy as consent, and identifiers are hashed. We store the consent text and timestamp with the record.
Find out which half is actually broken
Thirty minutes with your numbers open. Often the fix is cheaper than expected.
Free, 30 minutes, no slide deck.