Every figure here is real and every one has a range. What moves a project up or down its range is listed further down the page.
§ 01 / 05Packages
You suspect something leaks but cannot prove where.
You know what to fix and want it running within two months.
You want the system built and run, with someone accountable for the number.
§ 02 / 05Estimate
The result is a range. A single number from six toggles would be a guess dressed as a quote, and you would find that out later rather than now.
Estimated range
$12,000 to $14,000
A range, not a quote. The call narrows it, usually downward, because half of what people ask for turns out not to be needed yet.
Check this with us§ 03 / 05One-off work
Not everything needs a package. These are priced and delivered on their own, with the same discovery-first rule.
Copy, design, tracking.
Server-side, deduplicated, consent handled.
Including four weeks of transcript review.
Identity, tokens, templates.
Plus state fees, paid at cost.
WCAG 2.2 AA and Core Web Vitals.
§ 04 / 05What moves the price
None of these are surprises we spring later. They are the questions we ask on the first call, in this order.
Two systems is routine. Six is a different project.
Old data is rarely as clean as anyone remembers.
Writing 40 pages of copy is a month of work on its own.
We will say when a date is not achievable rather than agree and miss it.
Prices are reviewed quarterly. A quote we give you holds for 30 days in writing.
§ 01 / 01Questions
Because it produces a document you keep and can hand to another vendor. Free discovery is either shallow or it is a sales call with a different name.
No. It sounds aligned and rarely is: it pushes us toward work that looks good in a quarter rather than work that lasts.
You pay the actual figure. Estimates are ranges precisely so that the lower end is a real possibility rather than a bait number.
Only hosting and the third-party services you use, billed to you directly. There is no licence fee for anything we build.
If you are comparing us against two other firms, ask all three for the same thing: what moves the price, and what is excluded. The answers tell you more than the numbers do.
Thirty minutes narrows the range, usually downward.
Free, 30 minutes, no slide deck.
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