85 trial sign-ups for 300 EUR of ads

What was not working

The company had a small budget and was spending it on the same broad terms as funded competitors. A few clicks arrived, a handful of them reached a generic home page, and nothing came of it.

What we did

1. 01Narrowed targeting to one city and one trade, where the offer could be stated exactly.
2. 02Built a page that shows the booking flow a salon owner recognises, with prices in the open.
3. 03Ran the budget on the hours salon owners are online, not around the clock.
4. 04Sent every sign up into the CRM with the campaign attached, so the result was countable.

Published with written permission from the client, who asked not to be named. That is why the business is described by industry and location rather than by its name, and why every number here carries the system it came from.