Engagement up 55%, completion past 40%

What was not working

Courses were bought by employers and abandoned by employees. Lessons ran for an hour, the platform sent one reminder, and most people stopped after the first module.

What we did

1. 01Cut the lessons into parts that fit between meetings, with one idea each.
2. 02Moved reminders to the day and time a person actually studied, learned from their own history.
3. 03Gave managers a simple view of who is stuck, so the nudge comes from a human being.
4. 04Added a short practical task at the end of each part, which is what makes the next one worth opening.

Published with written permission from the client, who asked not to be named. That is why the business is described by industry and location rather than by its name, and why every number here carries the system it came from.