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Cyber insurance broker, Frankfurt, Germany · 2 months

A free scanner brought 200 qualified leads

200Sales qualified leads in two monthsClient CRM

What was not working

Insurance is bought after someone realises they are exposed, and nothing on the site created that moment. The form asked for contact details in exchange for a consultation nobody wanted yet.

What we did

  1. 01Built a free scanner that checks a company domain for the exposures the policy covers.
  2. 02Showed the result before asking for anything, and asked for an email only to send the full report.
  3. 03Routed scans with real findings to a broker the same day, with the report attached.
  4. 04Reported leads by finding type, which showed which risks actually drive a purchase.

Services used

Published with written permission from the client, who asked not to be named. That is why the business is described by industry and location rather than by its name, and why every number here carries the system it came from.

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