Partners brought 40% of new customers

What was not working

Agencies recommended the service informally and got nothing for it, so the recommendations were rare and nobody could count them. Every new customer was paid for twice: once in ads and once in sales time.

What we did

1. 01Built a partner programme with one page of rules, a referral link and a visible payout.
2. 02Tracked referrals end to end in the CRM, so a partner can see what their link produced.
3. 03Gave partners the material they actually need: a short deck, a price list and migration help.
4. 04Paid out monthly without an invoice chase, which is what keeps partners sending.

Published with written permission from the client, who asked not to be named. That is why the business is described by industry and location rather than by its name, and why every number here carries the system it came from.