Demo views up 300%

What was not working

Seeing the product required a call with a sales representative, scheduled days ahead. Buyers comparing three vendors in an afternoon simply skipped the one they could not look at.

What we did

1. 01Recorded a product walkthrough by role, each a few minutes long, and put it on the site.
2. 02Removed the form in front of the video and asked for contact details after it.
3. 03Tracked which modules each viewer watched and passed that to sales.
4. 04Kept the live demo as the next step, now booked by people who already saw the product.

Published with written permission from the client, who asked not to be named. That is why the business is described by industry and location rather than by its name, and why every number here carries the system it came from.