Partners brought 30% of new sign-ups

What was not working

Venues and production companies recommended the product when asked, and none of it was tracked or rewarded. Growth depended entirely on paid advertising in a season that lasts half the year.

What we did

1. 01Set up a referral programme for venues and agencies, with a link and a monthly payout.
2. 02Gave each partner a page with their name on it, which is what they are willing to share.
3. 03Tracked every referral to sign up and to first paid event in the CRM.
4. 04Ran a short onboarding call with the twenty partners who send the most.

Published with written permission from the client, who asked not to be named. That is why the business is described by industry and location rather than by its name, and why every number here carries the system it came from.