120 qualified leads in three months

What was not working

The company had a corporate site with a contact page and no way to ask for a price. Enquiries arrived by phone during office hours and were written on paper.

What we did

1. 01Built one landing page per service, each with a request form that asks only what is needed to quote.
2. 02Put the route, the volume and the deadline into the form, so the first reply can carry a price.
3. 03Connected the form to the CRM, with a notification that names the campaign the enquiry came from.
4. 04Ran paid search against the routes the company actually wants, not against the word logistics.

Published with written permission from the client, who asked not to be named. That is why the business is described by industry and location rather than by its name, and why every number here carries the system it came from.