35 demos booked in a month from cold email

What was not working

Outbound was a single template sent to a bought list. It was opened by almost nobody, replies were rare, and the sending domain was starting to land in spam folders.

What we did

1. 01Rebuilt the list by hand around one segment: independent restaurants with table service and online ordering.
2. 02Wrote the first line of every email about the venue itself, not about the product, and kept the message under eighty words.
3. 03Warmed the sending domains and split volume across them, so delivery stopped degrading.
4. 04Connected replies to the CRM, so a booked demo is created from the thread instead of being copied by hand.

Published with written permission from the client, who asked not to be named. That is why the business is described by industry and location rather than by its name, and why every number here carries the system it came from.