120 qualified leads from enterprise accounts

What was not working

The product sold itself to small teams and stalled with large ones. Enterprise buyers arrived on a page written for individuals, saw a credit card form and left.

What we did

1. 01Built a separate path for large accounts, with security, procurement and rollout questions answered on the page.
2. 02Replaced the sign up form on that path with a contact form routed to a named person.
3. 03Targeted advertising at job titles that own the decision, not at the people who use the tool.
4. 04Tracked enterprise enquiries separately in the CRM, so the channel could be judged on its own.

Published with written permission from the client, who asked not to be named. That is why the business is described by industry and location rather than by its name, and why every number here carries the system it came from.