Conversion into paying users up 14%

What was not working

The free plan exported watermark free video, so there was little reason to pay. Sign ups looked healthy, revenue did not, and the servers were rendering for people who would never buy.

What we did

1. 01Moved the watermark and the long exports behind the paid plan, and said so before sign up.
2. 02Kept the free plan useful for learning the editor, which is what brings people in.
3. 03Added the upgrade at the export screen, where the need appears.
4. 04Watched revenue per thousand sign ups rather than the number of sign ups.

Published with written permission from the client, who asked not to be named. That is why the business is described by industry and location rather than by its name, and why every number here carries the system it came from.